![]() ![]() According to the Columbus Dispatch, an independent supporters’ group, the Nordecke, only learned of the change on Friday, May 7, and said in a statement released Sunday, May 9, that they were “deeply saddened” by it and urged the club to reconsider. The move was unpopular with supporters when it first leaked over the weekend, and it seemed the sentiment had not changed once it was made official on Monday. The Columbus SC crest, along with several secondary marks. In fact, players can be seen wearing that crest in a video introducing the new brand on the club’s website and social media (it’s visible at approximately the 1:22 mark below). The team has already played games this season - as recently as Saturday, May 8 - with the circular crest on their jerseys. The club’s website domain remains as of Monday evening, it still prominently featured the old circular crest. It’s unclear exactly when the change will fully take effect, though it’s likely to be for the 2022 season. We are Columbus Soccer Club, we are The Crew, and we will always be the Black & Gold.” We are proud to represent Columbus on the global stage of soccer and aspire to help elevate the city and honor it for what it has done for the Club. With the upcoming completion of our new, modern, dynamic stadium, our world-class OhioHealth Performance Center, and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization. “Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions. “The current direction of our Club and our city provides a natural time to examine our identity going forward,” Crew president and general manager Tim Bezbatchenko said on the team’s website. The shapes of the C in the crest and the accompanying font are inspired by the geometry of the New Crew Stadium, scheduled to open in July. However, they will adopt a new crest, shaped like a vertical Ohio flag containing a large C. The team’s black, gold and white colour scheme will remain the same. However, team officials are hoping supporters will still call the team the “Crew,” much like England’s Everton FC are known as the “Toffees” or Arsenal FC are referred to as the “Gunners.” The reigning MLS Cup champions announced Monday that, as part of a rebranding effort, they would be going by “Columbus SC” going forward. The “Crew” may be gone from Columbus Crew SC’s official name, but the club believes it won’t soon be forgotten. ![]()
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